It’s not fun being an investor these days. The options are pretty stark: parking your savings in an inflation-lagging money market fund or T-bill (or under the mattress), or rolling the dice in a stock market that has careened wildly amid global uncertainty.
But a growing number of investors are discovering alternatives in the small businesses in their own backyards. Just as locavores eat a diet sourced close to home, these investors—call them locavestors—are investing that way. The idea is to earn profits while supporting your community.
Read the rest of my guest blog post for American Public Media's Marketplace, with an introduction by Chris Farrell, here.